Ganadores 2017: Lions Innovation

Cannes Lion 2017 innovation

En esta ocasión se presenta una categoría aún relativamente nueva para Cannes: Innovation. Este festival fue creado exclusivamente para las ideas que tienen el poder de cambiar el status quo y romper esquemas, resolviendo  problemas prácticos y sociales de los consumidores.

Los ganadores del Grand Prix de Creative Data y de Innovation son de esas ideas que hacen del mundo un mejor lugar. ¡No pueden dejar de verlas! Además, la agencia David Miami logró conseguir un trofeo más para la colección generada por Google Home of the Whopper. En esta ocasión se llevaron un Bronce en Creative Data, demostrando que la apuesta por la creatividad, paga.

Cannes Lion 2017 creative data

Grand Prix

Campaña: Carecounts

Agencia: DIGITASLBI, Chicago

Cliente: Whirlpool

TítuloClienteProductoAgenciaPaísPremio
REWORDHEADSPACEREWORDLEO BURNETT MELBOURNEAUSTRALIAGold Lion
AIMENCANAL +CANAL +BETC, ParisFRANCEGold Lion
SBERBANK. NEIGHBORHOODS SBERBANKLOANS FOR SMALL BUSINESSESSBERBANK OF RUSSIA, Moscow / GOOD, MoscowRUSSIAGold Lion
M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER M LIVEMARRIOTT INTERNATIONAL MEC GLOBAL, New York / M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER, BethesdaUSAGold Lion
AAMI SMARTPLATESSUNCORPAAMI INSURANCEOGILVY AUSTRAILIA, MelbourneAUSTRALIAGold Lion
GREEN LIGHT RUNADIDASPUREBOOSTTBWA\HAKUHODO, TokyoJAPANSilver Lion
KNOW YOU AGAINBAIDUAI GLASSESF5, ShanghaiCHINASilver Lion
THANKS 2016, IT'S BEEN WEIRD.SPOTIFYSPOTIFYSPOTIFY, New YorkUSASilver Lion
UNLIMITED STADIUMNIKENIKE LUNAR EPICBBH, SingaporeSINGAPORESilver Lion
MEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIACLEMENGER BBDO MELBOURNEAUSTRALIASilver Lion
POWERED BY RESPECTGLOBO TV AND INSTITUTO RODRIGO MENDESAWARENESS MESSAGESINSTITUTO RODRIGO MENDES, São Paulo / GLOBO TV, Rio De Janeiro / GLOBO COMUNICAÇÃO E PARTICIPAÇÕES, Rio De JaneiroBRAZILSilver Lion
AIMENCANAL +CANAL +BETC, ParisFRANCESilver Lion
POCKET PATROLSAMSUNG AUSTRALIASAMSUNG POCKET PATROLLEO BURNETT SYDNEYAUSTRALIASilver Lion
M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER M LIVEMARRIOTT INTERNATIONAL MEC GLOBAL, New York / MARRIOTT INTERNATIONAL, BethesdaUSASilver Lion
AAMI SMARTPLATESSUNCORPAAMI INSURANCEOGILVY AUSTRAILIA, MelbourneAUSTRALIASilver Lion
MYCARPULSE SUPER ID - CAR WELLNESS GETS HYPER-PERSONALIZED WITH AI AND MEGA-DATASAIC GENERAL MOTORS AUTOMOTIVE (VEHICLE MAINTENANCE)ZENITH, Shanghai / SAIC MOTOR PASSENGER VEHICLE COMPANY, ShanghaiCHINASilver Lion
UNLIMITED STADIUMNIKENIKE LUNAR EPICBBH, SingaporeSINGAPOREBronze Lion
POCKET PATROLSAMSUNG AUSTRALIASAMSUNG POCKET PATROLLEO BURNETT SYDNEYAUSTRALIABronze Lion
DOWN SYNDROME ANSWERSCANADIAN DOWN SYNDROME SOCIETYHEALTH AWARENESSFCB, TorontoCANADABronze Lion
TALKING NUMBERSFUNDACIÓN HUESPEDFUNDACIÓN HUESPED IS AN ORGANIZATION DEDICATED TO THE CLINICAL INVESTIGATION OF HIV AND OTHER DISEASES.WUNDERMAN BUENOS AIRESARGENTINABronze Lion
YOURNALISTEITB - EUSKAL IRRATI TELEBISTAYOURNALIST - NEWS APPTHE CYRANOS//McCANN, BarcelonaSPAINBronze Lion
CHAT YOURSELFITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF CHAT YOURSELFY&R ITALIA, MilanITALYBronze Lion
AAMI SMARTPLATESSUNCORPAAMI INSURANCEOGILVY AUSTRAILIA, MelbourneAUSTRALIABronze Lion
GOOGLE HOME OF THE WHOPPERBURGER KINGWHOPPERDAVID, MiamiUSABronze Lion
AI BUDDYVIDAX CENTERAI BUDDYWE BELIEVERS, New YorkUSABronze Lion
THE SOUND BOOK APPNORDSÜD VERLAGCHILDREN BOOKJUNG VON MATT/LIMMAT, ZürichSWITZERLANDBronze Lion
GREEN LIGHT RUNADIDASPUREBOOSTTBWA\HAKUHODO, TokyoJAPANBronze Lion
YOURNALISTEITB - EUSKAL IRRATI TELEBISTAYOURNALIST - NEWS APPTHE CYRANOS//McCANN, BarcelonaSPAINBronze Lion
UNLIMITED STADIUMNIKENIKE LUNAR EPICBBH, SingaporeSINGAPOREBronze Lion
AIMENCANAL +CANAL +BETC, ParisFRANCEBronze Lion
REWORDHEADSPACEREWORDLEO BURNETT MELBOURNEAUSTRALIABronze Lion
NO MORE EXCUSESHEINEKENBEERPUBLICIS LONDON / PUBLICIS ITALY, Milan / POKE, LondonUNITED KINGDOMBronze Lion
MICROSOFT COURSE IQMICROSOFTMICROSOFT CLOUDMRM//McCANN, New York / McCANN NEW YORKUSABronze Lion
AAMI SMARTPLATESSUNCORPAAMI INSURANCEOGILVY AUSTRAILIA, MelbourneAUSTRALIABronze Lion
GREEN LIGHT RUNADIDASPUREBOOSTTBWA\HAKUHODO, TokyoJAPANBronze Lion
MICROSOFT COURSE IQMICROSOFTMICROSOFT CLOUDMRM//McCANN, New York / McCANN NEW YORKUSABronze Lion
THE COLOUR OF CORRUPTIONRECLAME AQUIVIGIE AQUIGREY BRAZIL, São PauloBRAZILBronze Lion

Cannes Lion 2017 innovation

Grand Prix

Campaña: The Humanium Metal Initiative

Agencia: Åkestam Holst/Great Works,  Estocolmo

Cliente: IM Swedish Development Partner

TítuloClienteProductoAgenciaPaísPremio
TILT BRUSHGOOGLE INC.TILT BRUSH BY GOOGLEGOOGLE, Mountain ViewUSAGold Lion
LOS SANTOS PRIDESTOCKHOLM PRIDENON-PROFIT ORGANIZATION GARBERGS, StockholmSWEDENGold Lion
POTATOES ON MARSCIP - THE INTERNATIONAL POTATO CENTERPOTATOES ON MARSMEMAC OGILVY & MATHER, DubaiUNITED ARAB EMIRATESSilver Lion
I'M ADA, I CAN HELP.ADA HEALTH INC.ADAKBS ALBION, LondonUNITED KINGDOMSilver Lion
ROADS THAT HONKHPCLHP LUBRICANTSLEO BURNETT INDIA, MumbaiINDIASilver Lion
YOUR VOICE IS YOUR STAMPU.S. POSTAL SERVICESHIPPING & MAILINGMRM//McCANN, New YorkUSASilver Lion
EARTH VRGOOGLE INC.EARTH VRGOOGLE, Mountain ViewUSABronze Lion
LIAMAPPLEPHONEAPPLE, CupertinoUSABronze Lion
GRAVITYLIGHT: TURNING GRAVITY INTO LIGHTSHELL GLOBAL / GRAVITYLIGHT FOUNDATIONGRAVITYLIGHT - GL02SHELL BRANDS INTERNATIONAL, Baar / GRAVITYLIGHT FOUNDATION, London / J. WALTER THOMPSON, LondonSWITZERLANDBronze Lion
THE WORLD ADDRESSEDWHAT3WORDSWHAT3WORDS, LondonUNITED KINGDOMBronze Lion
ITBRA — THE WEARABLE THAT DETECTS CANCERCYRCADIA HEALTHITBRA/BREAST CANCER SCREENINGAREA 23, New YorkUSABronze Lion

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