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Ganadores 2017: Film, Integrated, Titanium

Ganadores 2017: Film, Integrated, Titanium

¡Cannes Lions llega a su fin y nos deja a los últimos ganadores de este año! Como siempre, se celebró lo mejor de la creatividad y la publicidad, y hemos terminado más inspirados que nunca.

Hoy se entregaron los premios a las categorías más codiciadas: Film, Integrated y Titanium. Como era de esperarse, algunas de las ideas más premiadas de esta edición del festival, triunfaron nuevamente.

A continuación, la lista completa de ganadores:

Cannes Lion 2017 film

Grand Prix

Campaña: We’re The Superhumans

Agencia: Blink Productions/4Creative, Londres

Cliente: Channel 4

TítuloClienteProductoAgenciaPaísPremio
JACKIEHEINEKENBEERPUBLICIS ITALY, MilanITALYGold Lion
5 YEAR PLANOLD SPICETOILETRIESWIEDEN+KENNEDY, PortlandUSAGold Lion
DA DA DINGNIKE DELHICLOTHING, FOOTWEAR AND ACCESSORIESWIEDEN+KENNEDY, DelhiINDIAGold Lion
WHAT ARE GIRLS MADE OF?NIKENIKEWIEDEN+KENNEDY AMSTERDAMTHE NETHERLANDSGold Lion
UNLIMITED COURAGENIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSAGold Lion Campaign
UNLIMITED YOUTHNIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSAGold Lion Campaign
UNLIMITED WILLNIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSAGold Lion Campaign
THE TRUTH IS HARD TO FIND: HICKSTHE NEW YORK TIMESNEWS SUBSCRIPTIONDROGA5, New YorkUSAGold Lion Campaign
THE TRUTH IS HARD TO FIND: DENTONTHE NEW YORK TIMESNEWS SUBSCRIPTIONDROGA5, New YorkUSAGold Lion Campaign
HALLOWEEN - TVBURNS & SMILESBURN VICTIMS ORGANIZATIONTBWA\PARISFRANCEGold Lion
CAPTUREVERENA INTERNATIONAL CO., LTD.SUREMcCANN WORLDGROUP, BangkokTHAILANDGold Lion
EVANSANDY HOOK PROMISESANDY HOOK PROMISEBBDO NEW YORKUSAGold Lion
THE WORLD'S BIGGEST ASSHOLEDONATE LIFEORGAN DONATIONTHE MARTIN AGENCY, RichmondUSAGold Lion
HOLLYWOOD REJECTS FRENCH FILMSALLIANCE FRANÇAISE DE SINGAPOURCINÉ-CLUBOGILVY & MATHER SINGAPORESINGAPOREGold Lion
PITCHING FRENCH FILMS TO HOLLYWOODALLIANCE FRANÇAISE DE SINGAPOURCINÉ CLUBOGILVY & MATHER SINGAPORESINGAPOREGold Lion
BEYOND MONEYSANTANDER BANK1|2|3 SMART ACCOUNTMRM//McCANN SPAIN, MadridSPAINGold Lion
CADBURY PRE-JOYMONDELEZCADBURY BUBBLYOGILVY & MATHER JOHANNESBURGSOUTH AFRICAGold Lion
GUESS THE PRICE OF THAT FOOD BY COLEJOHNSONVILLEJOHNSONVILLE SAUSAGESDROGA5, New YorkUSASilver Lion Campaign
JEFF AND HIS FOREST FRIENDS BY JEFFJOHNSONVILLEJOHNSONVILLE SAUSAGESDROGA5, New YorkUSASilver Lion Campaign
RECOVERY ROOMMARS CHOCOLATE NORTH AMERICASNICKERSBBDO NEW YORKUSASilver Lion
INNOCENTOLD SPICETOILETRIESWIEDEN+KENNEDY, PortlandUSASilver Lion
HARD TO IMPRESSMARS NZPEDIGREECOLENSO BBDO, AucklandNEW ZEALANDSilver Lion
UNLIMITED YOUNIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSASilver Lion
TIME IS PRECIOUS :30NIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSASilver Lion Campaign
ZOMBIESNIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSASilver Lion Campaign
CELEBRITIESNIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSASilver Lion Campaign
STICKING TOGETHER, NO MATTER WHATTSURUYA CO., LTD.ROOF TILESASATSU-DK, TokyoJAPANSilver Lion
YEAR IN SEARCH 2016GOOGLEGOOGLE72ANDSUNNY, Los Angeles / GOOGLE, Mountain ViewUSASilver Lion
LAUGHING HORSES (TVC)VOLKSWAGEN AGVOLKSWAGEN TIGUAN WITH TRAILER ASSISTGRABARZ & PARTNER, HamburgGERMANYSilver Lion
LIFE'S ADVENTURELEROY MERLINLEROY MERLINBETC, Paris / BETC SHOPPER, ParisFRANCESilver Lion
BUSTER THE BOXERJOHN LEWISJOHN LEWISadam&eveDDB, LondonUNITED KINGDOMSilver Lion
DREAMWILDLIFE CONSERVATION FILM FESTIVALFILM FESTIVALDDB NEW YORKUSASilver Lion
WHEN YOU DRIVE NEVER DRINKHEINEKENHEINEKENPUBLICIS ITALY, MilanITALYSilver Lion
SICKKIDS VS - UNDENIABLESICKKIDS FOUNDATIONSICKKIDS FOUNDATIONCOSSETTE, Toronto / SICKKIDS FOUNDATION, TorontoCANADASilver Lion
MY MUTANT BRAINKENZOKENZO PARFUMSMJZ, Los Angeles / BLACK FRAME, New YorkUSASilver Lion
OSTRICHSAMSUNGSAMSUNG GALAXY S8/GEAR VRLEO BURNETT CHICAGOUSASilver Lion
LAUGHING HORSESVOLKSWAGEN AGVOLKSWAGEN TIGUAN WITH TRAILER ASSISTGRABARZ & PARTNER, HamburgGERMANYSilver Lion
GRAVITY CATSONY INTERACTIVE ENTERTAINMENTGRAVITY DAZE2TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoJAPANSilver Lion
POTTERYGEICOINSURANCETHE MARTIN AGENCY, RichmondUSASilver Lion Campaign
RACQUETBALLGEICOINSURANCETHE MARTIN AGENCY, RichmondUSASilver Lion Campaign
BAGPIPESGEICOINSURANCETHE MARTIN AGENCY, RichmondUSASilver Lion Campaign
MASSAGEGEICOINSURANCETHE MARTIN AGENCY, RichmondUSASilver Lion Campaign
GROCERYGEICOINSURANCETHE MARTIN AGENCY, RichmondUSASilver Lion Campaign
SPEED BLINDS YOUTHAI HEALTH PROMOTION FOUNDATIONROAD SAFETY CAMPAIGNBBDO BANGKOKTHAILANDSilver Lion
PATRIA-HOMELANDSALON ERÓTICO DE BARCELONABARCELONA EROTIC SHOW 2017VIMEMA PRODUCTIONS, BarcelonaSPAINSilver Lion
THE LINE UP SONGCOCA COLACOKE RED FMCGFP7/CAI, CairoEGYPTSilver Lion
THE DNA JOURNEYMOMONDOMOMONDO TRAVEL SEARCH ENGINE&CO, CopenhagenDENMARKSilver Lion
LO & BEHOLDNETSCOUTAPPLICATION AND NETWORK PERFORMANCE MANAGEMENTPEREIRA & O'DELL, New YorkUSASilver Lion
THE DNA JOURNEYMOMONDOMOMONDO TRAVEL SEARCH ENGINE&CO, CopenhagenDENMARKSilver Lion
THE GREATESTSIA/RCAMUSIC VIDEORADICAL MEDIA, New YorkUSASilver Lion
HILLTOPS HOODS - "THROUGH THE DARK"GOOGLEGOOGLE PLAYR/GA SYDNEYAUSTRALIASilver Lion
BRADSHAW STAINP&GTIDESAATCHI & SAATCHI, New YorkUSASilver Lion
REGULAR SPEED CHASE BY BRETTJOHNSONVILLEJOHNSONVILLE SAUSAGESDROGA5, New YorkUSABronze Lion
CHASEMARS CONFECTIONERYGALAXYAMVBBDO, LondonUNITED KINGDOMBronze Lion
BRIDEFARNHAM ALE & LAGERBEERSLG2, QuébecCANADABronze Lion
THE CORNERPOWERADENON-ALCOHOLIC BEVERAGEWIEDEN+KENNEDY, PortlandUSABronze Lion
POOL BOYCOCA-COLACOCA-COLASANTO, Buenos AiresARGENTINABronze Lion
TOMMY HUGSUNILEVERAXEPONCE, Buenos AiresARGENTINABronze Lion
CLEAN TALKKOPELCO S.ATULIPÁNBBDO ARGENTINA, Buenos AiresARGENTINABronze Lion
UNLIMITED FUTURENIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSABronze Lion
CAR WASHORKLA BRANDSOMO WASHING POWDERTRY, OsloNORWAYBronze Lion
EVERYTHING IN BLACK & WHITELEICA GALLERY SÃO PAULOM-MONOCHROM F/NAZCA SAATCHI & SAATCHI, São PauloBRAZILBronze Lion
ALIENVOLKSWAGENVOLKSWAGENadam&eveDDB, LondonUNITED KINGDOMBronze Lion
NOTHINGVOLKSWAGENVOLKSWAGEN AUTOMOBILESDDB PARISFRANCEBronze Lion
"HERO'S JOURNEY"KIA MOTORS AMERICA2017 KIA NIRODAVID&GOLIATH, Los AngelesUSABronze Lion
EVERY OTHER WEEKIKEAIKEAÅKESTAM HOLST, StockholmSWEDENBronze Lion
FOR YOUPRESIDENCIA LA NACIÓN PRESIDENCIA LA NACIÓN LA COMUNIDAD, Buenos AiresARGENTINABronze Lion
DECEMBER 21STLOTERIAS Y APUESTAS DEL ESTADOCHRISTMAS LOTTERYLEO BURNETT, MadridSPAINBronze Lion
SLUMBERFILM SUEZFILM SUEZLA COMUNIDAD, Buenos AiresARGENTINABronze Lion Campaign
IT'S TUNAFILM SUEZFILM SUEZLA COMUNIDAD, Buenos AiresARGENTINABronze Lion Campaign
KITCHENCANAL +CANAL +BETC, ParisFRANCEBronze Lion
ALL THAT WE SHARE - TVCTV2TV2&CO, CopenhagenDENMARKBronze Lion
TUMBLEWEEDPEARL AND DEANPEARL AND DEANBROTHERS AND SISTERS, LondonUNITED KINGDOMBronze Lion
DON'T GIVE A DAMNSAAQ (LA SOCIETE DE L'ASSURANCE AUTOMOBILE DU QUEBEC)PUBLIC SAFETYLG2, QuébecCANADABronze Lion
EVERY SPEED HAS A CONSEQUENCETRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIACLEMENGER BBDO MELBOURNEAUSTRALIABronze Lion
GAY SPORTS 'FENCING'THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITYGAY RIGHTS AWARENESSSAATCHI & SAATCHI CANADA, TorontoCANADABronze Lion Campaign
GAY SPORTS 'SWIMMING'THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITYGAY RIGHTS AWARENESSSAATCHI & SAATCHI CANADA, TorontoCANADABronze Lion Campaign
THE SWIMMERFONDS GEHANDICAPTENSPORTCHARITYTBWA\NEBOKO, AmsterdamTHE NETHERLANDSBronze Lion
#DONOTABANDON30 MILLIONS D'AMISPETS CAREBUZZMAN, ParisFRANCEBronze Lion
PERFECT ENDINGOLD SPICETOILETRIESWIEDEN+KENNEDY, PortlandUSABronze Lion Campaign
STAND OFFOLD SPICETOILETRIESWIEDEN+KENNEDY, PortlandUSABronze Lion Campaign
COME TOGETHERH&MH&Madam&eveDDB, LondonUNITED KINGDOMBronze Lion
NO METROSONY PICTURES SPAINGHOSTBUSTERS MOVIE PREMIERESHACKLETON, MadridSPAINBronze Lion
ANZ #HOLDTIGHTANZANZ BANKTBWA\MELBOURNEAUSTRALIABronze Lion
EIGHT: BUSINESS CARDSSANSAN, INC.EIGHTMORI, Tokyo / DRILL, Tokyo / DELTRO, TokyoJAPANBronze Lion
SOUNDS OF TRAUMADAVID LYNCH FOUNDATIONDAVID LYNCH FOUNDATIONHEREZIE, ParisFRANCEBronze Lion
EVERYBODY LOVES BOOBSMACMABREAST CANCER AWARENESS AND FUNDRAISING DAVID, Buenos AiresARGENTINABronze Lion
ALL THAT WE SHARETV2TV2&CO, CopenhagenDENMARKBronze Lion
THE ONE MOMENTMORTON SALTMORTON SALTOGILVY & MATHER, ChicagoUSABronze Lion
PALACE REEBOK CLASSICS 'JONAH HILL'PALACEPALACE REEBOK CLASSICSMPC CREATIVE, London / PALACE SKATEBOARDS, LondonUNITED KINGDOMBronze Lion
MR. ROBOT VIRTUAL REALITY EXPERIENCENBC UNIVERSALMR. ROBOTHERE BE DRAGONS, New York / USA NETWORK, New YorkUSABronze Lion
HANDLE WITH CAREPROCTER & GAMBLEGILLETTEGREY NEW YORK / PROCTER & GAMBLE, BostonUSABronze Lion
IN THE HEAD OF A HACKERHP CANADAPRINT SECURITYEDELMAN, TorontoCANADABronze Lion
HALLOWEENBURNS & SMILESBURN VICTIMS ORGANIZATIONTBWA\PARISFRANCEBronze Lion
THE SWITCHNIKE FOOTBALLNIKE FOOTBALLRATTLING STICK, Santa Monica / WIEDEN+KENNEDY, PortlandUSABronze Lion
THE DOLL THAT CHOSE TO DRIVE (150 SECONDS)AUDI SPAINAUDIPROXIMITY BARCELONASPAINBronze Lion
DJ SHADOW FT. RUN THE JEWELS 'NOBODY SPEAK'DJ SHADOWDJ SHADOW FT. RUN THE JEWELSPULSE FILMS, LondonUNITED KINGDOMBronze Lion

Grand Prix

Campaña: Boost Your Voice

Agencia: 180LA, Santa Monica

Cliente: Boost Mobile

TítuloClienteProductoAgenciaPaísPremio
CHANNEL 4 PARALYMPICSCHANNEL 4PARALYMPICSOMD UK, London / 4CREATIVE, London / CHANNEL 4, LondonUNITED KINGDOMGold Lion
THE CHILD REPLACEMENT PROGRAMMEMARS NZPEDIGREECOLENSO BBDO, AucklandNEW ZEALANDGold Lion
TIME IS PRECIOUSNIKECLOTHING / FOOTWEAR / ACCESSORIESWIEDEN+KENNEDY, PortlandUSASilver Lion
CHEETOS MUSEUMCHEETOSCHEETOSGOODBY SILVERSTEIN & PARTNERS, San FranciscoUSASilver Lion
BRADSHAW STAINP&GTIDESAATCHI & SAATCHI, New YorkUSASilver Lion
PITCHING FRENCH FILMS TO HOLLYWOODALLIANCE FRANÇAISE DE SINGAPOURCINÉ CLUBOGILVY & MATHER SINGAPORESINGAPORESilver Lion
DID YOU MEAN MAILCHIMP?MAILCHIMPEMAIL MARKETINGDROGA5, New YorkUSASilver Lion
HUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®CLEMENGER BBDO MELBOURNEAUSTRALIABronze Lion
NEW AND NOT IMPROVED KRAFT HEINZKRAFT HEINZ COMPANYCP+B, BoulderUSABronze Lion
PRICE ON THE JERSEYWALMARTWALMARTDM9DDB, São PauloBRAZILBronze Lion

Grand Prix

Campaña: Fearless Girl

Agencia: McCann New York

Cliente: State Street Global Advisors

https://vimeo.com/210451949

TítuloClienteProductoAgenciaPaísPremio
BOOST YOUR VOICEBOOST MOBILEPROMOTE BOOST STORES AS POLLING STATIONS180LA, Santa MonicaUSATitanium Lion
THE REFUGEE NATIONAMNESTY INTERNATIONALAWARNESS AROUND THE REFUGEE CAUSEOGILVY NEW YORKUSATitanium Lion
MY MUTANT BRAINKENZOKENZO PARFUMSMJZ, Los Angeles / BLACK FRAME, New YorkUSATitanium Lion

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