Ganadores 2017: Lions Health
Lions Health premia a las mejores ideas que están cambiando el curso de las comunicaciones de la salud y Maruri Grey lo hace de nuevo. Esta vez, se lleva un León de Bronce con su cliente Panasonic.
Estos son los ganadores de Lions Health de este año.
GRAND PRIX
Campaña: Meet Graham
Agencia: Clemenger BBDO Melbourne
Cliente: Transport Accident Comission y Victoria
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| BRIDEZILLA | UNILEVER (CLEAR) | CLEAR ANTI-DANDRUFF SHAMPOO | MULLENLOWE SINGAPORE | SINGAPORE | Gold Lion Campaign |
| BULLISH BOSS | UNILEVER (CLEAR) | CLEAR ANTI-DANDRUFF SHAMPOO | MULLENLOWE SINGAPORE | SINGAPORE | Gold Lion Campaign |
| MILK SLAMS | FONTERRA | ANCHOR | COLENSO BBDO, Auckland | NEW ZEALAND | Gold Lion |
| BLOOD | SCA | LIBRESSE/BODYFORM | AMVBBDO, London | UNITED KINGDOM | Gold Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Lion |
| CHASING THE DRAGON | SURFSHACK | SURFSHACK SURFING SCHOOL/OUTREACH PROGRAMME | Y&R SOUTH AFRICA, Cape Town | SOUTH AFRICA | Gold Lion |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | FCB, Toronto | CANADA | Gold Lion |
| POTATOES ON MARS | CIP - THE INTERNATIONAL POTATO CENTER | POTATOES ON MARS | MEMAC OGILVY & MATHER, Dubai | UNITED ARAB EMIRATES | Gold Lion |
| SICKKIDS VS - UNDENIABLE | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Gold Lion |
| THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | THE MARTIN AGENCY, Richmond | USA | Gold Lion |
| OPEN YOUR EYES - MAI | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| OPEN YOUR EYES - ISATOU | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| OPEN YOUR EYES - BINTA | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| OPEN YOUR EYES - FATOU | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| OPEN YOUR EYES - FADHUMO | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Gold Lion Campaign |
| I'M MOVING TO CANADA | DOCTORS OF THE WORLD | CHARITY | PUBLICIS, New York | USA | Gold Lion |
| SICKKIDS VS | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Gold Lion |
| HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | GREY NEW YORK / PROCTER & GAMBLE, Boston | USA | Gold Lion |
| TV DOCTORS OF AMERICA | CIGNA | HEALTH INSURANCE | McCANN NEW YORK | USA | Gold Lion |
| ONE BREATH | J & J | NICORETTE | AMVBBDO, London | UNITED KINGDOM | Silver Lion |
| ASPIRIN "HEROSMITHS" | BAYER CONSUMER HEALTH | ASPIRIN MEDICATION | ENERGY BBDO, Chicago | USA | Silver Lion |
| ASPIRIN "HEROSMITHS" | BAYER CONSUMER HEALTH | ASPIRIN MEDICATION | ENERGY BBDO, Chicago | USA | Silver Lion |
| STOP THE PAIN - MASKED GOTHIC GIRLS | COLGATE-PALMOLIVE | COLGATE-PALMOLIVE - SENSITIVE | RED FUSE COMMUNICATIONS, Hong Kong | HONG KONG | Silver Lion Campaign |
| STOP THE PAIN - EVIL MANGA GIRLS | COLGATE-PALMOLIVE | COLGATE-PALMOLIVE - SENSITIVE | RED FUSE COMMUNICATIONS, Hong Kong | HONG KONG | Silver Lion Campaign |
| STOP THE PAIN - VOODOO GIRLS | COLGATE PALMOLIVE SENSITIVE | COLGATE PALMOLIVE SENSITIVE | RED FUSE COMMUNICATIONS, Hong Kong | HONG KONG | Silver Lion Campaign |
| HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | GREY NEW YORK / PROCTER & GAMBLE, Boston | USA | Silver Lion |
| CAPTURE | VERENA INTERNATIONAL CO., LTD. | SURE | McCANN WORLDGROUP, Bangkok | THAILAND | Silver Lion |
| THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | BBDO NEW YORK | USA | Silver Lion |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | FCB, Toronto | CANADA | Silver Lion |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | FCB, Toronto | CANADA | Silver Lion |
| THE TRAFFICKING EXAM | POLARIS | THE ANTI-TRAFFICKING EXAM & OTOSCOPE | AREA 23, New York | USA | Silver Lion |
| SICKKIDS VS - MOMSTRONG | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Silver Lion |
| HALLOWEEN | BURNS & SMILES | BURN VICTIMS ORGANIZATION | TBWA\PARIS, Paris | FRANCE | Silver Lion |
| SICKKIDS VS | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Silver Lion |
| THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | THE MARTIN AGENCY, Richmond | USA | Silver Lion |
| HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | GREY NEW YORK / PROCTER & GAMBLE, Boston | USA | Silver Lion |
| SMART BELL | AXA INSURANCE | SMARTBIKE INSURANCE | FCB WARSAW | POLAND | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| IPAIN | LIOMONT | ANALGEN FORTE | PUBLICIS MEXICO, Mexico City | MEXICO | Bronze Lion Campaign |
| HIGH SCHOOL | LIOMONT | ANALGEN FORTE | PUBLICIS MEXICO, Mexico City | MEXICO | Bronze Lion Campaign |
| THE DEBATE HEADACHE | GSK CONSUMER HEALTHCARE, EXCEDRIN | EXCEDRIN EXTRA STRENGTH | WEBER SHANDWICK, New York | USA | Bronze Lion |
| DISCLAIMER | BEIERSDORF PORTUGAL | HARMONY CONDOMS | FCB, Lisbon | PORTUGAL | Bronze Lion |
| COLLECTION OF POOPHEMISIMS | GUI LING YUAN FANG | HERBAL TEA | Y&R SOUTH AFRICA, Cape Town | SOUTH AFRICA | Bronze Lion |
| GRAVITY LIGHT | SHELL | SHELL | J. WALTER THOMPSON, London | UNITED KINGDOM | Bronze Lion |
| POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Lion |
| TALK TO ME | PANASONIC | PANASONIC COMMA SPEAKERS | MARURI GREY, Guayaquil | ECUADOR | Bronze Lion |
| EVERYBODY KNOWS | WESTERN CAPE GOVERNMENT | ROAD SAFETY | Y&R SOUTH AFRICA, Cape Town | SOUTH AFRICA | Bronze Lion |
| THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | REVOLVER/WILL O'ROURKE, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA | Bronze Lion |
| THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | NON-PROFIT ORGAN DONATION PSA | FURLINED, Los Angeles / THE MARTIN AGENCY, Richmond | USA | Bronze Lion |
| ADIDAS ODDS | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | Bronze Lion |
| THIS GIRL CAN - PHENOMENAL WOMEN | SPORT ENGLAND | SPORT ENGLAND | FCB INFERNO, London | UNITED KINGDOM | Bronze Lion |
| BLOOD | SCA | LIBRESSE/BODYFORM | AMVBBDO, London | UNITED KINGDOM | Bronze Lion |
| DOG | SYDLEXIA | DYSLEXIA CORRECTING FACILITY | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| FOX | SYDLEXIA | DYSLEXIA CORRECTING FACILITY | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| DINOSAUR | SYDLEXIA | DYSLEXIA CORRECTING FACILITY | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| RABBIT | SYDLEXIA | DYSLEXIA CORRECTING FACILITY | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | Bronze Lion Campaign |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion |
| MISHEARD FONT | PANASONIC | HEARING AID | HAKUHODO INC., Tokyo | JAPAN | Bronze Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Bronze Lion |
| YMCA PLAYNASIUM | YMCA | PLAYNASIUM | McCANN MELBOURNE | AUSTRALIA | Bronze Lion |
| FOOTNOTE FOR THE BREAST | MEDCARE WOMEN & CHILDREN HOSPITAL | HEALTHCARE | THE CLASSIC PARTNERSHIP ADVERTISING, Dubai | UNITED ARAB EMIRATES | Bronze Lion |
| AMAZON WARRIORS SAFE COLLECTION | ANANSE | BOOK COLLECTION | LITTLE GEORGE (KETCHUM), São Paulo | BRAZIL | Bronze Lion |
| WELCOME TO MY NEIGHBORHOOD | YOUTH AMBASSADORS | NON-PROFIT ORGANIZATION | VML, Kansas City | USA | Bronze Lion |
| OPEN YOUR EYES - ISATOU | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| OPEN YOUR EYES - BINTA | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| OPEN YOUR EYES - MAI | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| OPEN YOUR EYES - FATOU | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| OPEN YOUR EYES - FADHUMO | TERRE DES FEMMES | FGM | GREY GERMANY, Düsseldorf | GERMANY | Bronze Lion Campaign |
| SECOND LIFE TOYS | GREEN RIBBON PROJECT COMMITTEE | ORGAN TRANSPLANT | DENTSU INC., Tokyo | JAPAN | Bronze Lion |
| LAST CALL | CORPORACIÓN DEL TRANSPLANTE | INSTITUCIONAL | RAYA, Santiago | CHILE | Bronze Lion |
| STILL LIFE | THE END ALS ASSOCIATION | END ALS | McCANN TOKYO | JAPAN | Bronze Lion |
| PORCELAIN BONES | AMGEN | AWARENESS MESSAGE | LES GAULOIS, Paris | FRANCE | Bronze Lion |
| SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | SAVLON HEALTHY HANDS CHALK STICKS | OGILVY & MATHER MUMBAI | INDIA | Bronze Lion |
| GIVE-A-CARE | RETHINK BREAST CANCER | RETHINK BREAST CANCER | LG2 TORONTO | CANADA | Bronze Lion |
| IRIS & THULA | MARS PET | WHISKAS | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
| MOST ELIGIBLE BACHELOR | OL PEJETA CONSERVANCY | WILDLIFE CONSERVATION | OGILVY & MATHER AFRICA, Nairobi | KENYA | Bronze Lion |
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Gold Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Gold Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Gold Lion |
| THE TRAFFICKING EXAM | POLARIS | THE ANTI-TRAFFICKING EXAM & OTOSCOPE | AREA 23, New York | USA | Gold Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Gold Lion |
| VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | OGILVY BRASIL, São Paulo | BRAZIL | Gold Lion |
| LAST LAUGH | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | PALLIATIVE CARE | MEDULLA COMMUNICATIONS, Mumbai | INDIA | Silver Lion |
| LAST LAUGH | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | PALLIATIVE CARE | MEDULLA COMMUNICATIONS, Mumbai | INDIA | Silver Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Silver Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Silver Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Silver Lion |
| KNOW YOU AGAIN | BAIDU | AI GLASSES | F5, Shanghai | CHINA | Silver Lion |
| THE FIN | NORTHWELL HEALTH | TBD | J. WALTER THOMPSON, New York | USA | Silver Lion |
| VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | OGILVY BRASIL, São Paulo | BRAZIL | Silver Lion |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | IMMUNITY CHARM | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Silver Lion |
| SPLIT SECOND | BOEHRINGER INGELHEIM | PRADAXA | McCANN HEALTH, New York | USA | Bronze Lion |
| ALIEN | MOLLIE BIGGANE MELANOMA FOUNDATION | MELANOMA AWARENESS | AREA 23, New York | USA | Bronze Lion |
| MAP #1 | MIRACLE FLIGHTS | INSTITUTIONAL | AREA 23, New York | USA | Bronze Lion Campaign |
| MAP #2 | MIRACLE FLIGHTS | INSTITUTIONAL | AREA 23, New York | USA | Bronze Lion Campaign |
| "PUSH" | MERCK | MERCK FOR MOTHERS | MATTER UNLIMITED, New York | USA | Bronze Lion |
| THE RECORD PLAYER WITH TYPE 2 DIABETES | ASCENSIA DIABETES CARE | BLOOD GUCOSE MONITOR | CDM LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| THE VHS TAPE WITH TYPE 1 DIABETES | ASCENSIA DIABETES CARE | BLOOD GUCOSE MONITOR | CDM LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| THE INSTANT CAMERA WITH TYPE 2 DIABETES | ASCENSIA DIABETES CARE | BLOOD GUCOSE MONITOR | CDM LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| AVIATION | ROCHE | CLINICAL TRIAL | LANGLAND, Windsor | UNITED KINGDOM | Bronze Lion |
| TALKING HANDS THERAPY | MEXICAN FOUNDATION FOR RHEUMATIC PATIENTS | ARTHRITIS THERAPY | FLOCK, Mexico City | MEXICO | Bronze Lion |
| PHANTOM LIMB THERAPY | SAMSUNG | SAMSUNG GEAR VR | LEO BURNETT MÉXICO, Mexico City | MEXICO | Bronze Lion |
| SIGN THERAPY | ME MUEVO FOUNDATION, SORDOS CHILENOS FOUNDATION | SIGN THERAPY | PROLAM Y&R, Santiago | CHILE | Bronze Lion |
| CHAT YOURSELF | ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF | CHAT YOURSELF | Y&R ITALIA, Milan | ITALY | Bronze Lion |
