Ganadores 2017: Lions Entertainment
Arrancamos el cuarto día de premiación de Cannes con estas categorías: Entertainment y Entertainment for Music.
Como era de esperarse, los ecuatorianos de David Miami, Ricardo Casal y Juan Javier Peña consiguieron dos Leones más: uno de Bronce para «Pass the Heinz» y uno de Plata para «Google Home of the Whopper».
A continuación te presentamos a los ganadores:
Grand Prix
Campaña: Beyond Money
Agencia: MRM/McCann Spain, Madrid
Cliente: Banco Santander
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| HOME | UNDP Kosovo | Charity | BLACK SHEEP STUDIOS, London | UNITED KINGDOM | Gold Lion |
| LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | PEREIRA & O'DELL, New York | USA | Gold Lion |
| LABEL OF LOVE | MONOPRIX | MONOPRIX - 85 YEARS OF THE BRAND | ROSAPARK, Paris | FRANCE | Gold Lion |
| EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | BBDO NEW YORK | USA | Gold Lion |
| FROM THE START | MONDELEZ INTERNATIONAL | LACTA | OGILVYONE WORLDWIDE ATHENS | GREECE | Gold Lion |
| A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | CIRCUS GREY PERU, Lima | PERU | Gold Lion |
| LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | PEREIRA & O'DELL, New York | USA | Gold Lion |
| ONE SOURCE: CAMPAIGN | ABSOLUT | BEVERAGES | VML, Johannesburg | SOUTH AFRICA | Gold Lion |
| ASH TO ART | GLASGOW SCHOOL OF ART | GLASGOW SCHOOL OF ART | J. WALTER THOMPSON, London | UNITED KINGDOM | Gold Lion |
| BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | 180LA, Santa Monica | USA | Gold Lion |
| WE'RE THE SUPERHUMANS | CHANNEL 4 | THE PARALYMPICS | 4CREATIVE, London | UNITED KINGDOM | Gold Lion |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | BBH, Singapore | SINGAPORE | Gold Lion |
| BEYOND MONEY | SANTANDER BANK | 1|2|3 SMART ACCOUNT | MRM//McCANN SPAIN, Madrid | SPAIN | Silver Lion |
| FROM THE START | MONDELEZ INTERNATIONAL | LACTA | OGILVYONE WORLDWIDE ATHENS | GREECE | Silver Lion |
| LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | PEREIRA & O'DELL, New York | USA | Silver Lion |
| THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | THE MARTIN AGENCY, Richmond | USA | Silver Lion |
| A LOVE STORY | CHIPOTLE MEXICAN GRILL, INC. | CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY, Los Angeles / CHIPOTLE, New York | USA | Silver Lion |
| VOLVO ALICE'S WEDDING | VOLVO CARS | S90 | HAVAS TAIWAN | CHINESE TAIPEI | Silver Lion |
| BEYOND MONEY | SANTANDER BANK | 1|2|3 SMART ACCOUNT | MRM//McCANN SPAIN, Madrid | SPAIN | Silver Lion |
| ALL THAT WE SHARE | TV2 | TV2 | &CO, Copenhagen | DENMARK | Silver Lion |
| ONE SOURCE: THE SONG | ONE SOURCE: THE SONG | BEVERAGES | VML, Johannesburg | SOUTH AFRICA | Silver Lion |
| LIBÉ DES RÉFUGIÉS | LIBÉRATION | NEWSPAPERS | FRED & FARID PARIS | FRANCE | Silver Lion |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | DAVID, Miami | USA | Silver Lion |
| A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | CIRCUS GREY PERU, Lima | PERU | Silver Lion |
| THE DEBUT | AB INBEV (BUDWEISER) / ESPN | INSTITUTIONAL | AFRICA, São Paulo | BRAZIL | Silver Lion |
| REAL COLOR STORIES: TRACEY NORMAN | CLAIROL | CPG, NICE 'N EASY HAIR COLOR | GREY NEW YORK | USA | Silver Lion |
| QUEST TO LEGOLAND | LEGOLAND FLORIDA RESORT | LEGOLAND | VML, New York | USA | Silver Lion |
| SAMSUNG X PUNCHDRUNK THEATRICAL VR EXPERIENCE | SAMSUNG ELECTRONICS AMERICA | SAMSUNG GEAR VR + SAMSUNG GS7 | PMK*BNC, Los Angeles / SAMSUNG, New York / PUNCHDRUNK, London | USA | Silver Lion |
| HUMAN BY DESIGN | SQUARE ENIX | DEUS EX: MANKIND DIVIDED VIDEO GAME | TURNER INTERNATIONAL, Atlanta / COURAGEOUS, New York | USA | Silver Lion |
| A UNICORN-UCOPIA OF MARKETING WINS | FOX HOME ENTERTAINMENT | DEADPOOL | ZENITH, Los Angeles / TWENTIETH CENTURY FOX HOME ENTERTAINMENT, Los Angeles | USA | Silver Lion |
| SPEAK LIKE THE PATRÓN | NETFLIX / BABBEL | NARCOS - SEASON 2 | WE ARE SOCIAL, Milan | ITALY | Silver Lion |
| QUEST TO LEGOLAND | LEGOLAND FLORIDA RESORT | LEGOLAND | VML, New York | USA | Silver Lion |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | BBH, Singapore | SINGAPORE | Silver Lion |
| WE'RE THE SUPERHUMANS | CHANNEL 4 | THE PARALYMPICS | 4CREATIVE, London | UNITED KINGDOM | Silver Lion |
| GAME (LEXUS SHORT FILMS) | THE WEINSTEIN COMPANY, LEXUS | N/A | LEXUS INTERNATIONAL, Tokyo / THE WEINSTEIN COMPANY, Los Angeles | JAPAN | Bronze Lion |
| KEEPERS OF THE GAME | DICK'S SPORTING GOODS | SPORTS MATTER | TRIBECA DIGITAL STUDIOS, New York / THE DICK'S SPORTING GOODS FOUNDATION, Coraopolis | USA | Bronze Lion |
| SINGLE BELIEF | PERNOD RICARD TAIWAN | THE GLENLIVET | DENTSU TAIWAN, Taipei City | CHINESE TAIPEI | Bronze Lion |
| L'AMOUR, L'AMOUR. | INTERMARCHÉ | INTERMARCHÉ | ROMANCE, Paris | FRANCE | Bronze Lion |
| RAD LANDS | CHIPOTLE MEXICAN GRILL | RAD LANDS / PAID STREAMING LIMITED SERIES FOR KIDS | CREATIVE ARTISTS AGENCY, Los Angeles / CHIPOTLE, New York | USA | Bronze Lion |
| RYAN REYNOLDS GETS ROASTED BY HIS TWIN BROTHER | GQ | GQ'S MAN OF THE YEAR | HUNGRY MAN, Los Angeles | USA | Bronze Lion |
| GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Bronze Lion |
| ENGLISH FOR BEGINNERS | ALLEGRO | ALLEGRO.PL | BARDZO., Warsaw | POLAND | Bronze Lion |
| OSTRICH | SAMSUNG | SAMSUNG | MJZ, Los Angeles / LEO BURNETT CHICAGO | USA | Bronze Lion |
| LIFELINE | QUALCOMM | QUALCOMM SNAPDRAGON | OGILVY NEW YORK | USA | Bronze Lion |
| GROW UP | DAIMLER AG | MERCEDES-BENZ COMPACT CARS | ANTONI, Berlin | GERMANY | Bronze Lion |
| ODE TO LESVOS | JOHNNIE WALKER | JOHNNIE WALKER | ANOMALY, Amsterdam | THE NETHERLANDS | Bronze Lion |
| HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | GREY NEW YORK / PROCTER & GAMBLE, Boston | USA | Bronze Lion |
| VICKS "TOUCH OF CARE" | VICKS | VICKS VAPORUB | PUBLICIS SINGAPORE | SINGAPORE | Bronze Lion |
| THE LICK-HIKER'S GUIDE TO INNER STRENGTH | VALIO OY | VALIO GEFILUS | HASAN & PARTNERS, Helsinki | FINLAND | Bronze Lion |
| PRIDE FOR EVERYONE | GOOGLE, Mountain View / GOOGLE BRAND STUDIO, San Francisco | USA | Bronze Lion | ||
| LIVE. FROM A DIFFERENT WORLD | VODAFONE | TELECOM | McCANN WORLDGROUP ROMANIA, Bucharest | ROMANIA | Bronze Lion |
| RESISTANCE RADIO | AMAZON | MAN IN THE HIGH CASTLE | CAMPFIRE AT SAPIENTRAZORFISH, New York | USA | Bronze Lion |
| ART BEATS HATE | LEGACY BERLIN | NONE | HEIMAT, Berlin | GERMANY | Bronze Lion |
| TWO GUYS GO TO THE CINEMA | CINEMES TEXAS | DOS TIPOS VAN AL CINE | THE CYRANOS//McCANN, Barcelona | SPAIN | Bronze Lion |
| PASS THE HEINZ | THE KRAFT HEINZ COMPANY | HEINZ | DAVID, Miami / STERLING COOPER DRAPER PRYCE, New York | USA | Bronze Lion |
| CONTINUITY BAT | WARNER BROS. | THE LEGO BATMAN MOVIE | PHD, London / DRUM, London / CHANNEL 4, London | UNITED KINGDOM | Bronze Lion |
| READ TO ME | "CHANGE ONE LIFE" CHARITABLE FOUNDATION | ONLINE CHANNELS WITH AUDIO BOOKS COLLECTION FOR ORPHANS AND OTHER KIDS | Y&R, Moscow | RUSSIA | Bronze Lion |
| ORIGINAL IS NEVER FINISHED | ADIDAS ORIGINALS | ORIGINALS | JOHANNES LEONARDO, New York | USA | Bronze Lion |
| XUXA AND THE MISSING CHILD | NETFLIX | STRANGER THINGS | SOKO, São Paulo | BRAZIL | Bronze Lion |
| ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER | MICROSOFT / XBOX | DEAD RISING 4 | McCANN LONDON | UNITED KINGDOM | Bronze Lion |
| TRAVEL AGENCY FOR THE IMAGINATION | RADIO FLYER, INC. | RADIO FLYER WAGONS | FCB CHICAGO | USA | Bronze Lion |
| A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY'S GHOST RECON WILDLANDS | DDB PARIS | FRANCE | Bronze Lion |
| PONLE ACENTO | MAJOR LEAGUE BASEBALL | MAJOR LEAGUE BASEBALL | LATINWORKS, Austin | USA | Bronze Lion |
| EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | BBDO NEW YORK | USA | Bronze Lion |
| HIJACKED HIGHWAY | SODIMAC | SODIMAC HOMECENTER | McCANN LIMA | PERU | Bronze Lion |
| #UNDRESS522 | ABAAD RESOURCE CENTER FOR GENDER EQUALITY | GENDER EQUALITY NGO | LEO BURNETT BEIRUT | LEBANON | Bronze Lion |
| FAVELAGRAFIA | APPLE | IPHONE | NBS, Rio De Janeiro | BRAZIL | Bronze Lion |
| SECOND LIFE TOYS | GREEN RIBBON PROJECT COMMITTEE | ORGAN TRANSPLANT | DENTSU INC., Tokyo | JAPAN | Bronze Lion |
| SPEAK LIKE THE PATRÓN | NETFLIX / BABBEL | NARCOS - SEASON 2 | WE ARE SOCIAL, Milan | ITALY | Bronze Lion |
| THE UNUSUAL FOOTBALL FIELD | AP (THAILAND) PUBLIC COMPANY LIMITED. | PROPERTY DEVELOPMENT | AP THAILAND, Bangkok / CJ WORX, Bangkok | THAILAND | Bronze Lion |
| CHRISTMAS FLIGHT | LATAM AIRLINES | LATAM AIRLINES FLIGHTS | McCANN BUENOS AIRES | ARGENTINA | Bronze Lion |
| EPISODE LEAK | NETFLIX | NARCOS | ALMA DDB, Miami | USA | Bronze Lion |
| PENGUIN FROZEN STORYBOOK | PENGUIN BOOKS | PENGUIN FROZEN STORYBOOK | TBWA\SHANGHAI | CHINA | Bronze Lion |
| YMCA PLAYNASIUM | YMCA | PLAYNASIUM | McCANN MELBOURNE | AUSTRALIA | Bronze Lion |
| LOS SANTOS PRIDE | STOCKHOLM PRIDE | NON-PROFIT ORGANIZATION THAT WORKS TO HIGHLIGHT LGBT ISSUES AND CREATE A FREE ZONE FOR GAY, BISEXUAL, TRANSGENDER AND QUEER PEOPLE AND GENDER EXPRESSION CONTAINED WITHIN LGBT SOCIAL MOVEMENTS. | GARBERGS, Stockholm | SWEDEN | Bronze Lion |
| SOUNDS OF CONQUEST | CAIXA ECONÔMICA FEDERAL | SPORTS SPONSORSHIP & PARTNERSHIP | NOVA/SB, São Paulo | BRAZIL | Bronze Lion |
| BRADSHAW STAIN | P&G | TIDE | SAATCHI & SAATCHI, New York | USA | Bronze Lion |
Grand Prix
Campaña: Original is Never Finished
Agencia: Johannes Leonardo, New York
Cliente: Adidas Originals
https://www.youtube.com/watch?v=cv53BKMYsy0
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| BLACK M | SONY MUSIC | BLACK M | OGILVY, Paris | FRANCE | Gold Lion |
| A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | CIRCUS GREY PERU, Lima | PERU | Gold Lion |
| WE THE PEOPLE | NIKE AND JORDAN BRAND | NIKE AND JORDAN BRAND | WIEDEN+KENNEDY NEW YORK | USA | Gold Lion |
| DREAM | WILDLIFE CONSERVATION FILM FESTIVAL | FILM FESTIVAL | DDB NEW YORK | USA | Gold Lion |
| HOPE INSIDE THE FIRE | FOREIGN FIELDS | MUSIC VIDEO | ALL EXPANDED, Brooklyn | USA | Gold Lion |
| BUY BACK THE BLOCK | CHECKERS & RALLY'S | CHECKERS | FITZGERALD & CO, Atlanta | USA | Silver Lion |
| ONE SOURCE: CAMPAIGN | ABSOLUT | BEVERAGES | VML, Johannesburg | SOUTH AFRICA | Silver Lion |
| MORE THAN 70% | INSTITUTO AZMINA | INSTITUTO AZMINA | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | Silver Lion |
| WE THE PEOPLE | NIKE AND JORDAN BRAND | NIKE AND JORDAN BRAND | WIEDEN+KENNEDY NEW YORK | USA | Silver Lion |
| BREAK THE ROUTINE | NCDV (NATIONAL CENTRE FOR DOMESTIC VIOLENCE) AND VICTIM SUPPORT | DOMESTIC VIOLENCE | J. WALTER THOMPSON, London | UNITED KINGDOM | Silver Lion |
| PARKINSOUNDS | TEVA NEUROSCIENCE | UNBRANDED | HAVAS LIFE, São Paulo | BRAZIL | Silver Lion |
| TUNEMOJI | Emoticast | TUNEMOJI | EMOTICAST, London | UNITED KINGDOM | Silver Lion |
| UP&UP | COLDPLAY | COLDPLAY | PRETTYBIRD, Culver City | USA | Silver Lion |
| KOLSHIK | LENINGRAD | LENINGRAD | GREAT GUNS, London / FANCY SHOT, Moscow / VERSUS PICTURES | UNITED KINGDOM | Silver Lion |
| GORILLAZ - SATURNZ BARZ (SPIRIT HOUSE) | GORILLAZ | VR/360 MUSIC VIDEO | YOUTUBE, San Bruno / PASSION PICTURES, London / PARLOPHONE RECORDS, London / ELEVEN MANAGEMENT, London | USA | Silver Lion |
| OFFICIAL GORILLAZ APP | GORILLAZ | NEW GORILLAZ ALBUM | B-REEL, New York | USA | Silver Lion |
| THE MAESTRO | MCDONALD'S | MAESTRO BURGER | TBWA\NEBOKO, Amsterdam | THE NETHERLANDS | Bronze Lion |
| ON HOLD MUSIC FESTIVAL | RECLAME AQUI | WORLD CONSUMER RIGHTS DAY | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion |
| SUMMER WONDERLAND | AIR NEW ZEALAND | NEW ZEALAND AS A SUMMER XMAS DESTINATION | UNIVERSAL MUSIC GROUP & BRANDS, London / HOST SYDNEY | UNITED KINGDOM | Bronze Lion |
| GET THE FLOW | VODAFONE | VODAFONE | DDB & TRIBAL WORLDWIDE AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| WITNESS. COMMEMORATIVE PERFORMANCE | PUBLIC INITIATIVE "UKRAINIAN-JEWISH ENCOUNTER" | ART PERFORMANCE FOR COMMEMORATION OF THE 75TH ANNIVERSARY OF THE BABYN YAR MASSACRE | NGO UKRAINE CRISIS MEDIA CENTER (UCMC), Kyiv | UKRAINE | Bronze Lion |
| DRAKE'S VIEWS | OCTOBER'S VERY OWN | MUSIC ALBUM | THE YOUNG ASTRONAUTS, Toronto | CANADA | Bronze Lion |
| FUNERAL FOR KENT – SWEDEN’S BIGGEST ROCK BAND | SONY MUSIC ENTERTAINMENT SWEDEN | KENT (SWEDEN'S BIGGEST ROCKBAND) | SONY MUSIC ENTERTAINMENT SWEDEN, Stockholm / BUD FOX KENT, Stockholm / INDIO, Stockholm | SWEDEN | Bronze Lion |
| KENZO WORLD- THE NEW FRAGRANCE | KENZO | FRAGRANCE | SQUEAK E CLEAN PRODUCTIONS, Los Angeles / KENZO, Paris | USA | Bronze Lion |
| YEAR IN SEARCH 2016 | 72ANDSUNNY, Los Angeles / GOOGLE, Mountain View | USA | Bronze Lion | ||
| #HATEPIANO | 420 CREATIVE ASSOCIATION | STUDIO | POSSIBLE MOSCOW | RUSSIA | Bronze Lion |
| FOLLOWING | STATE FARM | INSURANCE | DDB CHICAGO | USA | Bronze Lion |
| BUSTER THE BOXER | JOHN LEWIS | JOHN LEWIS | UNIVERSAL MUSIC, London / adam&eveDDB, London | UNITED KINGDOM | Bronze Lion |
| THE LINE UP SONG | COCA COLA | COKE RED FMCG | FP7/CAI, Cairo | EGYPT | Bronze Lion |
| FEEL IT STILL | PORTUGAL. THE MAN | AMERICAN ROCK BAND | WIEDEN+KENNEDY, Portland | USA | Bronze Lion |
| RESISTANCE RADIO | AMAZON | MAN IN THE HIGH CASTLE | CAMPFIRE AT SAPIENTRAZORFISH, New York | USA | Bronze Lion |
| AUKTYON ON THE SUN | AUKTYON | AUKTYON MUSIC BAND | GREAT ADVERTISING GROUP, St. Petersburg | RUSSIA | Bronze Lion |
